$0T
Retail Market Size
Africa's projected retail market by 2030
0B+
Consumers
Total addressable population
0%
Annual Growth Rate
Fastest growing retail markets globally
0%
Mobile Commerce
Of transactions via mobile devices
West Africa Retail GrowthE-Commerce InnovationSupply Chain IntelligenceConsumer Market AnalysisFintech & PaymentsInvestment OpportunitiesPolicy & RegulationShopping Centre DevelopmentWest Africa Retail GrowthE-Commerce InnovationSupply Chain IntelligenceConsumer Market AnalysisFintech & PaymentsInvestment OpportunitiesPolicy & RegulationShopping Centre Development
Latest Coverage

Featured Stories

View All Articles
How Jumia is Redefining Last-Mile Delivery Across Sub-Saharan Africa
E-Commerce

How Jumia is Redefining Last-Mile Delivery Across Sub-Saharan Africa

The continent's leading e-commerce platform is deploying a network of independent agents, rewriting the rules of retail logistics.

6 min readMar 5, 2025
FMCG Giants Bet Big on Africa's Growing Middle Class
Consumer Goods

FMCG Giants Bet Big on Africa's Growing Middle Class

Unilever, Nestlé and P&G are investing billions as Africa's middle class swells to 600 million by 2030.

4 min readMar 3, 2025
Buy Now, Pay Later Is Unlocking Retail Access for Millions
Fintech

Buy Now, Pay Later Is Unlocking Retail Access for Millions

African BNPL startups are bridging the gap between aspiration and access for underserved consumers.

5 min readFeb 28, 2025
Shopping Malls or Experience Hubs? Africa Chooses Both
Real Estate

Shopping Malls or Experience Hubs? Africa Chooses Both

Developers are reimagining retail spaces as lifestyle destinations to compete with the rise of online shopping.

7 min readFeb 25, 2025
What We Cover

Intelligence Across Every Sector

From grassroots markets to multinational retail chains — our coverage spans the entire African retail ecosystem.

Retail Markets

Tracking growth across West, East, Central and Southern Africa's organized retail landscape.

E-Commerce & Fintech

How digital platforms and mobile money are democratizing access to retail services.

Consumer Trends

Unpacking the evolving preferences, habits and aspirations of Africa's 1.4 billion consumers.

Supply Chain

Infrastructure, logistics, and the challenges of getting products from factory to doorstep.

Investment & Capital

Follow the money: VC, PE and institutional flows into Africa's retail and consumer sectors.

Policy & Regulation

Government policy, trade agreements and regulatory changes shaping the retail environment.

Trusted By Leaders

What Our Readers Say

“Africa Retail Business is my morning ritual. The depth of market intelligence they provide is unmatched anywhere on the continent.”

Chisom Okafor
Chisom Okafor
Retail Director, MTN Commerce

“An indispensable resource for anyone making investment decisions in African consumer markets. Essential reading.”

James Mensah
James Mensah
Partner, African Growth Capital

“No one covers the African retail ecosystem with the same rigour and nuance. A truly world-class publication.”

Dr. Aisha Kamara
Dr. Aisha Kamara
Chief Economist, AfCFTA Secretariat
Newsletter

Africa's Retail Intelligence, Delivered Daily

Join 50,000+ retail leaders, investors and entrepreneurs who start their day with our Africa Retail Daily briefing.

No spam. Unsubscribe anytime. 100% free.

Ready to Stay Informed?

Start Reading Africa's Most Trusted Retail Publication

Free access to breaking news, analysis, and the weekly Africa Retail Digest.

Subscribe NowLearn More